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What makes our Place different?

Friday July 17, 2020 ● By Daisy Hicks // Place Estate Agents

Traditionally, real estate firms operate as small, independent businesses or as a franchise for a larger group. Based on Place’s coverage across Brisbane, it’s easy to assume that the latter is how our Brand operates, when in fact, we take an alternative approach to business. 


Place was born in Bulimba in 2002 and since then our offices have expanded to all corners of Brisbane. Early on, the executive team recognised the need for something more which lead to a shift from the Franchise model and the development of Place Professional Services. 



Place Professional Services or PPS as is it amicably known as is exactly as the name suggests: a Professional Services Firm. This corporate function of the brand is home to several teams of professionals in finance, human resources, contracts, training, marketing, public relations, events, and technology. Together, this united teamwork behind scenes to support the Sales Offices around Brisbane to ensure their continued success. 


When you combine these professional services with the talent behind our sales force, you get a recipe for success that ultimately allows our agents and sales office staff to do what they do best: take care of their clients and list, lease and sell property across Brisbane. 


This means that they don’t need to worry about anything that isn’t in their primary job description. Every service that PPS offer, is a service that every Real Estate Agent and Agency needs to be able to operate at their best. Working at Place, whether that be as an Agent, Property Management, or Administration, means you have a team of professionals supporting your every move. 



For people who want to sell or lease their home, trusting Place with their property means you don’t just list with one agent. You list with an experienced team of professionals that manage the process from the day its listed, to when its sold, and beyond, to build a strong relationship long after the sale is done.  


Today, Place has 10 core offices utilising this shared service model and the results, speak for themselves. It’s why 1 in 3 properties are listed with Place in the suburb where it all started (RateMyAgent) and why our brand is a household name across Brisbane. As this city has grown, we have too and can’t wait to continue to be Brisbane’s Real Estate Agent. 


Don’t just take our word for it. Here’s what some of our top performing agents have to say: 


“The support provided by Place and their professional services allows me to have a work-life balance. I can holiday with my family and know I will come back to a healthy business. When I have a problem, there are people to go to that always find a solution and will always be willing to assist. This support all around means that issues don’t feel so heavy!”

   - Paula Pearce


“The support provided gave me more time to spend on listing and selling and building my business.”

   - Simon Caulfield


“The overall support at every level, from administration to directors, is so helpful to me and my business. Place is a structured business that offers support amongst the departments. The company also offers regular, up to date training no matter what stage you’re at.”

   - Aaron Woolard


In the world of real estate, it’s easy to assume we are a Big Brand Agency that operates the way many franchises do however, like to remind people we are an independent agency operating in the city we know and love: Brisbane. We're not a franchise, we're not a one-man-show, we're Place.


Innovation is at the forefront of everything we do and thanks to that, Place has paved the way for Real Estate in Brisbane, never afraid to break the rules and try something different. Our PPS model has been operating successfully for many years, allowing countless staff to achieve great success and reach their career goals. 


Behind our sales offices is a business that specialises in more than just real estate. As a brand, it’s our mission to help people find their happy Place, whether that be a new home or a new workplace. If you’d like to learn more about careers available in an array of professional services or in real estate, contact our team today!