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Marketing

Marketing.
Tailored to your property journey.

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The decision to put your property on the market is a big one.  

Ensuring that your property will be presented to the market to the highest possible standard is a vitally important part of that decision. 

For almost 20 years, Place has had an unwavering focus on high-quality property marketing, and it is that focus that led to a partnership with Idealist, Place’s exclusive property marketing agency. 

The team of property marketing experts at Idealist work closely with Place agents to ensure your campaign is tailored to your individual situation and needs. This commitment to delivering streamlined, efficient and beautifully presented marketing campaigns is solely geared to delivering the best possible result for the sale of your property.  

Our ability to continually produce a range of high-quality marketing campaigns has helped us achieve outstanding results and has allowed us to establish ourselves as a market leader.

 

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Frequently Asked Questions.

 

Why does Place charge a fee for property campaign management and administration when some other agencies don’t?

Place understands that a successful property sale relies heavily on the quality of the marketing campaign. We therefore believe that the task of delivering those campaigns should sit with property marketing experts.

Idealist is a third-party service provider that works exclusively for Place to deliver outstanding campaigns. The fee covers the expert service they provide and is not paid to Place.

As a seller, how does this benefit me?

On average, there is 6-10 hours of planning, management and administration that goes into each property marketing campaign. Having a team of experts manage that process frees up valuable time for Place agents and their teams to focus on what they do best, which is finding the right buyer and negotiating the best deal for your property.

We find that this minimal up-front investment can often result in thousands of dollars more on the sale price of properties simply because Place agents have had more time to secure the best deal.

What is covered in the fee?

Graphic Design, Quality Assurance & Brand integrity. 

Once the campaign strategy is agreed, all required campaign artwork is designed, proofed by multiple people and approved in-line with Place brand standards to ensure your property is presented to the highest possible standards. 

As part of this process, the Idealist team will re-edit and re-format copy to suit the different channels, confirm all property details are accurate for display, and optimise image resolution and composition across all required marketing collateral and channels.

Online Launch Compliance

Before a property can be launched to the market, it needs to fulfil legislative requirements. Idealist will work closely with the Place compliance team to confirm compliance and will then manage the launch of your listing to the paid online portals that are included in your campaign (such as realestate.com.au and domain.com.au) as well as eplace.com.au, and will ensure the correct display of your digital listing.

Production Management

In addition to online advertising, most campaigns also need some printed marketing collateral such as a signboard and brochures to hand out at your open home inspections. 

The team at Idealist manage this entire process in conjunction with our long-standing supplier partners to ensure your signboard is installed quickly, that your brochures are available in time for your open homes, and that any other printed materials are delivered on-time and to the highest possible standard.

Additional Marketing & On-Market Campaign Management

There are lots of way to promote your listing and Idealist can plan and manage everything from print advertising and mail cards to professional video’s and social media campaigns. 

Whether you need it for launch or as part of a second push, we’ll keep working until your property is sold.

Do I have to pay for property marketing up-front?

We understand that the investment required to effectively market your property is a big one and that you may not be in a position to pay for some or all of the marketing up-front.

We have partnered with CampaignAgent, Australia’s leading lender in the real estate industry for vendor paid marketing. Through their VPAPay offering, you can choose to Pay Now before the start of your campaign via a secure payment gateway, or you can Pay Later for flexibility and convenience. The quick and easy application process doesn’t require any credit checks and can help you secure the most effective marketing campaign for your property.