Innovation is at the forefront of everything we do at Place. More than ever, we are constantly looking for ways to turn ideas into solutions so that we can adapt to meet the ever-changing needs of our customers.
The ‘Only on ePlace off Market Properties’ is the first of its kind to reach the Brisbane market. CEO Damian Hackett says that this has been something we’ve been really excited about for months, and was due to roll out after the Easter Holidays. However, in response to the current market conditions, the decision was made the bring it forward and launch it sooner.
The strategy presents great opportunities for sellers and buyers alike.
As a buyer, this initiative gives you an exclusive first look at properties that are being sold off market or are launching soon, before they reach the masses. Traditionally, you have to find the property yourself or be working closely with an agent, but now, you can see properties listed off-market with Place and get all the advantages that come with purchasing a property this way.
Purchasing properties ‘off-market’ is nothing new in the real estate world, with many agents successfully transacting properties this way through their own database. Now, we will be able to assist the growing pool of buyers who have missed out on other properties or who have been looking around for a while who might be tired of the whole process.
On the other hand, if you’re a seller, it gives you an opportunity to expose your property to a vast group of active buyers, with a much smaller initial marketing investment. “A lot of sellers may not feel confident launching into a campaign in this current climate, and we understand that. This new offering is a great way for people to put their properties out there and see if there is a buyer for it, without having to go through the expense of a full campaign,” Damian adds.
For almost 20 years, Place has strived to become Brisbane’s number one agency, continuously evolving with the city. Now, with 15 offices and over 200 salespeople, our internal network of buyers for all sorts of properties across Brisbane, is second to none.
If you’d like to know more about this method, talk to one of our expert agents today. Otherwise, get your first exclusive look at off-market and coming soon properties, only on ePlace here.
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