In the 12 months to 31 October 2026, Place sold more Brisbane homes over $3 million than any other real estate brand: around 3 in every 10, according to Propic sales data. This guide is for owners of high-end homes who want to understand what sets a prestige sale apart and how Place approaches it.
In Brisbane, a prestige home is usually one that sells for $2 million or more. The very top end, often called luxury, starts at around $3 million. Location still matters, but it's the price point that changes how a home should be sold. Across the 95 Brisbane suburbs we analysed, Propic records about 1,740 sales over $2 million and about 600 over $3 million in the 12 months to October 2026, so even in a strong market these homes are a small share of all sales.
At this level the buyer pool is smaller and more selective. Many buyers are relocating from interstate or overseas, downsizing from acreage, or buying without needing to sell first. That changes the job: it's less about reaching as many people as possible and more about reaching the right buyers, presenting the home properly and negotiating well.
Place sold 421 Brisbane homes for $2 million or more in the 12 months to 31 October 2026, worth more than $1.3 billion in total. That's more than any other real estate brand, and it includes 176 homes over $3 million.
| Sale price | Homes sold by Place | Share of all sales at that price |
|---|---|---|
| $2 million and over | 421 | About 1 in 4 |
| $3 million and over | 176 | About 3 in 10 |
| $5 million and over | 39 | About 1 in 3 |
These results come from 15 Place offices, with sales over $2 million in 61 suburbs, from Teneriffe and Ascot to Bulimba, Paddington, Toowong and Yeronga. Prestige results at Place aren't limited to one office or one agent. Every office has access to the same network of buyers, marketing and support from Place HQ.
| Sold | Property | Suburb | Price |
|---|---|---|---|
| February 2026 | 14/2 Scott Street (apartment) | Kangaroo Point | $14,750,000 |
| March 2026 | 51 Stevens Street | Yeronga | $14,500,000 |
| November 2025 | 49 McConnell Street | Bulimba | $8,420,000 |
| November 2025 | 65 Grove Crescent | Toowong | $8,250,000 |
| July 2026 | 51 McConnell Street | Bulimba | $7,612,500 |
| November 2025 | 1/5 Griffith Street (apartment) | New Farm | $7,600,000 |
| May 2026 | 40 Teneriffe Drive | Teneriffe | $7,000,000 |
| April 2026 | 84 Ascot Street | Ascot | $6,900,000 |
A prestige sale is planned around the home and the owner's priorities, whether that's the highest price, a set timeframe or complete privacy. Most Place prestige campaigns follow five steps:
1. A private appraisal — your agent visits in confidence, walks through recent comparable sales at your price point, and talks through the likely buyers for your home.
2. A decision on how public the sale should be — some owners go straight to a full campaign. Others start with a Pre-Market campaign, quietly introducing the home to qualified buyers already known to Place offices before anything is advertised. If the right buyer comes forward, the home can sell without ever being publicly listed.
3. A tailored campaign — if the home goes to market, the campaign is built for it, with professional photography, video, print, press and social media aimed at the buyers most likely to pay a premium.
4. The right method of sale — auction, expressions of interest or private treaty, chosen to suit the home, the buyer pool and the market at the time. Competitive tension is what lifts prices at the top end, and the method should create it.
5. Careful negotiation — prestige buyers are experienced and often well advised. Your agent keeps you informed at every step and negotiates for the best outcome, not just the fastest one.
Place Estate Agents sold more Brisbane homes over $3 million than any other real estate brand in the 12 months to 31 October 2026, according to Propic sales data. That's 176 homes, around 3 in every 10 sold at that price, across 43 Brisbane suburbs.
Place sold 421 Brisbane homes for $2 million or more in the 12 months to October 2026, worth more than $1.3 billion in total. Results included $14.75 million for an apartment at 14/2 Scott Street, Kangaroo Point, and $14.5 million for 51 Stevens Street, Yeronga.
Yes. Many prestige owners start with a Pre-Market campaign, where the home is introduced privately to qualified buyers before, or instead of, a public campaign. Place offices across Greater Brisbane share buyer enquiries, so a Pre-Market sale can still reach a wide pool of serious buyers. If the right offer doesn't come, you can move to a full campaign.
Usually a home that sells for $2 million or more, with the luxury end starting at around $3 million. It's the price point, more than the suburb, that changes how the home should be marketed and sold.
Request a private appraisal from your local Place office. Your agent will meet you in confidence, walk you through recent sales at your price point and recommend the right way to sell.
Source: Propic sales data for homes sold in Greater Brisbane with a published price, 1 November 2025 to 31 October 2026. Brand totals include all Place Estate Agents offices. Sales with withheld prices are excluded. Figures updated monthly; last updated November 2026.