Broader marketing exposure, a defined campaign timetable and the opportunity
to secure an unconditional sale are at the centre of Place Estate Agents’ newly
launched Days of Summer auction campaign.
More than 200 properties are expected to go under the hammer from January 28 to 31, 2027, across four days of in-room and onsite auctions. Seller registrations opened on November 1.
Place CEO Damian Hackett said the campaign came as Brisbane’s property market entered a different phase.
“After several years of exceptional growth, Brisbane’s market has shifted, and that’s a normal part of the property cycle,” Mr Hackett said.
“In a market like this, auction gives sellers clarity on what buyers will genuinely pay today.”
Place has recorded a 35 per cent increase in sellers choosing auction campaigns so far this spring compared with the same period last year.
Place Advisory analysis comparing 2025 with 2026 also found private treaty selling times had doubled, while auction selling times had increased by just seven days.
Place Head of Auctions Paul Curtain said selling under the hammer gave homeowners greater certainty when planning their next move.
“An auction gives buyers a date to complete their inspections, arrange their finance and decide whether they are going to compete,” Mr Curtain said.
“When a property sells under the hammer, there is no finance condition, no building and pest condition and no cooling-off period. The seller has an unconditional contract that day.”
“For someone coordinating a sale with their next purchase, that means they can move forward without waiting on their buyer’s finance approval or an inspection outcome.”
Place has already launched Days of Summer across its social media channels, kicking off a coordinated marketing campaign that will “paint the town orange” in the lead-up to the January auctions.
Place Managing Director and prestige selling agent Sarah Hackett said the network-wide marketing would extend the reach of individual property campaigns.
“Your home has its own campaign, backed by a broader promotion bringing buyers’ attention to Days of Summer,” Ms Hackett said.
“That combines the reach of the Place network with your agent’s local buyer relationships, creating more opportunities for your property to be seen by the right people.”
Mr Curtain said summer also gave prospective buyers time to prepare for a purchase.
“The new year is a natural point for people to revisit their property plans,” he said.
“Summer gives buyers time to discuss those plans, research homes and inspect together before making their next move.”
Seller registrations are now open through Place offices and agents.