How a Brisbane Mum Turned Her Marketing Savvy into a Million-Dollar Real Estate Career with Place

With a background in marketing and media sales, Adriana Cameron has turned local insight and authenticity into her greatest advantage.

A mum of three and long-time Brisbane inner-west local, she’s built a thriving career at Place Graceville and Indooroopilly, by combining data-driven strategy with genuine connection. 

Named one of The Courier-Mail’s Top 60 Real Estate Women in Queensland, Adriana is proof that trust, empathy and consistency are just as powerful as hustle.

We spoke with Adriana about her journey, her approach to real estate, and what drives her success at Place Graceville and Indooroopilly

1. You’ve lived in the Chelmer/Graceville pocket for years. How does that shape the way you sell homes here?
   Living here isn’t just about knowing the streets; it’s about understanding the lifestyle. I know the schools, the cafés, the rhythm of the community. 

I can speak from experience about what it’s like to raise a family here. That authenticity builds trust. Buyers and sellers know I’m not just selling a postcode; I’m sharing a way of life I genuinely love.

2. You came to real estate via marketing and sales. How does that background influence the way you run campaigns?
   My marketing background gives me a real edge. I know how to identify and target the right buyers, then craft campaigns that resonate. 

I’ve worked in advertising and publishing sales, so I understand how to create emotional impact through visuals and storytelling. Every campaign I run is designed to attract genuine interest and deliver strong results.

3. What first drew you to Place, and what made you feel this was the right environment to grow your career?
   I was drawn to Place because it’s the benchmark for professionalism and innovation. But what really stood out was the culture: the collaboration, the sharing of ideas, and the genuine care for each other’s success. It’s an environment that pushes you to be your best.
   
   
4. What kind of support or systems within Place have made the biggest difference to your performance or balance?
   The systems here are outstanding. The marketing and admin support means I can focus on clients, while the technology platform streamlines everything from lead management to market data.

That efficiency translates to better results and more time with my family. Balance is everything.

5. How would you describe the leadership and mentorship within the Place network?
   It’s incredibly genuine. Our leaders are proactive, transparent, and deeply invested in each agent’s success. 

There’s a real culture of mentorship and learning, not competition. Everyone wants to see each other win.

6. What’s been your proudest moment or milestone since joining Place?
   It’s always the human moments: handing over keys to a young family, achieving a record price for a client. Those are the moments that matter. 

Success for me is measured in trust and impact, not just numbers.

7. What data do you pay the most attention to when assessing the local market?
   I watch days on market, buyer enquiry levels, and price-to-list ratios, but I also talk to people constantly. Numbers tell part of the story; conversations fill in the gaps. Together they give you the real pulse of the market.
   
   
8. You sell a lot to area upgraders moving just a few streets away. What do they want most from an agent?
   They want discretion, local knowledge and honest advice. Many are juggling a sale and a purchase, so they need someone who can manage both seamlessly. My role is to make the process smooth, strategic and stress-free.
   
   
9. Where do most of your leads come from?
   Referrals and repeat clients. That’s what I’m most proud of – people come back. I also generate strong enquiry through digital marketing and social media, but it all comes down to relationships. People remember how you make them feel.
   
   
10. How do you market yourself to stand out?
    Consistency. Every touchpoint, from property marketing to community involvement, reflects my standards. I’m visible locally, I support schools and events, and I focus on service above all else. Being available, transparent and proactive is what sets you apart.
    
    
11. What’s your negotiation style at the pointy end of a deal?
    Calm and strategic. I prepare thoroughly, understand both parties’ motivations and keep my client’s goals front of mind. I’m assertive when I need to be, but always professional. The best results come from confidence and control.
    
    
12. What’s one campaign detail you obsess over that most people overlook?
    Presentation. The preparation before launch makes or breaks a campaign. Styling, repairs, the flow of the photos – every detail matters. Buyers need to walk in and instantly see the lifestyle the home offers.

Grounded, genuine, and deeply connected to her community, Adriana Cameron is proof that authenticity is still the ultimate advantage in real estate. Her success comes not from chasing deals, but from creating lasting relationships and helping people move confidently into their next chapter.