The PAP Advantage: How Place Auction Patrol Helps Agents Focus on Vendors and Buyers

On auction day, who makes sure everything is ready while you're busy with buyers? For a lot of agents, the answer is themselves: the signage, the paperwork, the registrations and the setup, all before the first bidder arrives.

At Place, it works differently. Our Auction team manages the logistics behind every campaign, and on the day, Place Auction Patrol is on the ground. To find out what that looks like in practice, we heard from two people who see it from both sides: Carla Haddan, Partner and Lead Agent at Place Bulimba, and Ebony from our Auctions team at HQ.

This is The Place Advantage: powering your property career, with the team behind every Place agent.

Carla Haddan on a game changer for her team

We asked Carla one question: how does Place's Auction Process and Auction Patrol best support your business?

She says Auction Patrol has "really helped our business, from start to finish". Having the Patrol team turn up while she's busy with buyers has been "fantastic": they set up the branding and tents, hand out water bottles and register clients. "They make the whole process streamlined," she says, which frees her team to negotiate with buyers, introduce them to the auctioneer and get them ready and comfortable for the day. "It's been a game changer for us."

For a high-performing agent like Carla, that's the difference that counts. On auction day the result is shaped by the conversations with buyers and the vendor, so every minute spent on branding, registrations or setup is a minute taken from the sale. With Auction Patrol handling the logistics, her team can put its full attention on the buyers, the negotiation and the vendor.

What's behind it: the Place Auction Process and Auction Patrol

Behind that experience is a team at HQ. We heard from Ebony from our Auctions team, who explains that the Place Auction Process gives agents "a structured framework for every campaign", with "scheduling, auctioneers, documentation, all handled".

On the day itself, Auction Patrol "takes it further", says Ebony. "Our team's on the ground on the day, making sure everything's set up and ready, so agents arrive to an auction that's already prepared." In practice, that looks like this:

• Plan: auctions scheduled into weekly rounds, auctioneers booked and auction-day documentation prepared
• Patrol: a rostered team member on the ground, making sure the property is presented and set up, signage and paperwork are ready and registrations are organised, so the auctioneer and agent can start on time
• Repeat: one consistent process, every auction, every office

The Patrol team also "sets everything up early, helping build the atmosphere before the auction even starts."

What it means for you

The result is an auction day where you can stay focused on what only you can do. As Ebony puts it, agents can "stay focused on their vendor and buyers, while we manage the logistics, the same process, every auction, every office."

Your vendor sees the difference too: an auction that feels organised and well-run, which builds confidence in you and in the Place brand. It's why Ebony can say with confidence, "No one does auctions like Place."

What could you build with Auction Patrol behind you?

A team on the ground on the day, so you can focus on your vendors and buyers. That's The Place Advantage.

Curious about what a career at Place could look like for you, reach out to have a confidential chat.

Text “Property Career” to 0427 171 107.