Jenna Fearnley is the Head of Public Relations at Place Estate Agents, where she leads the PR strategy and plays a key role in enhancing the agency’s brand visibility through mainstream media. With a diverse career spanning journalism, public relations, communications, and content creation, Jenna brings a broad range of experience and skills to her role, helping to drive Place's reputation and media presence.
Before transitioning into public relations, Jenna spent nearly a decade as a national TV reporter, working for prominent programs including Nine News, A Current Affair, and The Today Show. Her time as a journalist honed her storytelling skills and gave her a keen understanding of how to craft compelling narratives that resonate with the public. Jenna’s transition into public relations was a natural progression, allowing her to combine her passion for storytelling with her strategic expertise in media relations and brand management.
At Place, Jenna is responsible for securing millions of dollars' worth of positive media coverage, working across traditional media, digital channels, and social media platforms to amplify the agency’s presence. She works closely with the team to develop and execute strategic media plans for the company, offices, agents, and their clients, contributing to Place's position as a leading force in the competitive real estate market. Her efforts help ensure that Place, its agents, and clients consistently receive positive media exposure, from high-profile real estate stories to expert commentary.
Having built strong relationships within the media industry, Jenna secures powerful news stories that maximise positive public attention for Place and its valuable clients. Her ability to understand what makes a newsworthy story has been key to her success in public relations.
In addition to her media relations work, Jenna provides media training, helping agents and clients refine key messages and improve their on-camera presence. Her tailored approach ensures they are confident and well-prepared for media interactions, enabling them to communicate clearly and professionally in interviews. When required, Jenna also guides Place and clients through crisis communications, helping navigate sensitive situations with care and clarity.
Jenna is also a host of Place’s Property Career podcast, where she interviews leading real estate professionals who offer valuable insights into the industry. Each episode provides listeners with expert tips, career advice, and strategies for success, making it an invaluable resource for those at all stages of their real estate careers, from newcomers to seasoned professionals.
Jenna’s extensive background, both as a journalist and a PR professional, positions her as a trusted communications and media strategist, known for her ability to deliver powerful messages and drive results through media exposure.
