Bruce Goddard is a name synonymous with Project Marketing across Queensland. He has led the sales and marketing teams for some of Queensland’s largest residential, waterfront and mixed-use projects.
Bruce has over 35 years’ experience successfully marketing and selling major residential and marina projects from the Gold Coast through to Cairns, including a focus on Brisbane’s inner ring.
In 2010, Bruce joined forces with experienced Sunshine Coast project marketer, Syd Walker. Bruce and Syd brought their wealth of Project Marketing experience and strong industry connections to the established brand of the Place Estate Agents group. This partnership saw the creation of Place Projects.
Major Projects and Project Marketing are Bruce’s passion. He has a strong belief that the right design for the right product, at the right price, presented to the ideal target market, through a well trained and experienced sales team, will result in volume sales.
Bruce expertise has encompassed a broad dealt range of properties. These include inner city high-rise, lifestyle-related golf course residential product, and waterfront and marina property. Many projects are ‘off-the-plan’ sales.
Bruce is as adept at working with all tiers of client involved in any project, from the developer and its creative team, through to the product buyer.
The right season depends on a huge variety of factors, including the property itself, its surroundings and area you live in. For example, are you in a tourist spot? A beach suburb? Or are there events on at certain times of the year that turn your normally quiet street or suburb into a car park? There can also be a huge advantage in marketing your home during traditionally quiet periods – winter, for example, or from mid-January into February, when other sellers are still on holidays. With fewer properties to choose from, more of the buyers will get to see your place.
On average, we find our properties take between two and six weeks to sell. This does depend on the area you live in, and you should add another two weeks to this for us to prepare your house and for your marketing campaign.
Regardless of the time of year you decide to sell, there are some absolute must-dos: Thoroughly clean your property from top to bottom – inside and out. Trim overgrown gardens; remove weeds and dead growth and refresh garden beds with mulch. Address any off-putting maintenance issues, such as peeling paint, worn or marked carpets, cracked tiles, dirty grout and loose or rusted gutters (if you’re selling a knockdown or “renovator’s delight”, this step often isn’t necessary). Banish any pet smells. Furnish the home in an attractive but not overly cluttered or personal way, to give potential buyers a perspective on room sizes and to present the home in its best light. Pay for professional photographs and good marketing
Focusing repairs or renovations on the kitchen, bathrooms, paint and street appeal tend to have the best return on investment.
Yes, especially if your home is appealing to premium buyers. We have a team of house stylists that we use and recommend for our Place clients.
Auctions can create a sense of urgency and competition amongst buyers and are suited to situations where the owner wants an unconditional sale. Traditional private sales can be seen as less threatening for some buyers and also offer you more privacy during the sales process. The best option for you depends on your unique situation.
The Place team knows the absolute best steps at every stage to prepare your property for sale. Combining this with our unique and highly effective marketing systems, we can get incredible results for our clients.
Place has created a unique property marketing strategy over our many years servicing Brisbane and the surrounding areas. We combine our unique local knowledge and network to get you the best result, every time.
