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Alex Rutherford

Lead Agent, New Farm

Alex Rutherford is a Lead Agent at Place New Farm. With over 18 years of experience within the industry and across two states, Alex has a history of exceeding the expectations of her clients and achieving outstanding results.

Alex has a large repeat and referral clientele due to her dynamic and straightforward approach. Her point of difference in the real estate industry is her outstanding market knowledge and negotiation skills. In addition to these skills she also has a talent for profiling buyers, produces accurate property price statements and maintains enthusiasm and honesty throughout the entire process.

Her friendly demeanour, infectious laugh and ability to understand her client’s personalities ensures people feel at ease in Alex’s presence. Once meeting Alex, they know which agent they will use well before they need one. Alex is dedicated to not only keeping up to date, but ahead of the pulse in all thing’s property related. She continuously participates in training in a range of aspects, including sales, property law, marketing, and auctions to ensure she can provide you the very best advice and skills in a rapidly evolving market. These skills also allow her to exceed expectations in customer service, speed of sale and achieved price.

Over the years, Alex has won numerous awards ranging from the prestigious life membership from her former firm through to top 5 sales people from the Real Estate Institute of Queensland 2011 and 2013. Alex continues to be awarded Black Club status within Place Estate Agents and regally appears around 5th place company wide.

Need someone who will get you the best possible price without the typical agent talk?

Alex Rutherford makes the perfect choice for your next real estate transaction.

Recent Awards

2018 Oct – Dec quarter No. 5 in overall sales Company wide

Top Auction Agent

Domain best presence award

2017/2018 financial year – No. 6 Company wide

Alex Rutherford

Lead Agent

You provided us with a very concise strategy which covered minor renovations required prior to listing, advertising, optimal inspection times, price guidance and the best way to sell the property. In this instance we agreed that an auction was likely to provide the best result.
Following each open for inspection, you provided detailed feedback, both positive and negative, which enabled us to make informed decisions throughout the process.
A few days prior to the auction we received an offer on the property that exceeded our expectations. We chose to accept the offer following a conversation and a recommendation by you.
The things that stood out us in using you as our selling agent were:
- We achieved a price above our expectations in what is a challenging market.
- The transparency provided by was outstanding, particularly given we are interstate.
- Your work ethic and desire to achieve the best outcome for the seller.


My unit was in a great location, but age and condition, difficult tenants and a slow time of year meant that it could have languished on the market. Alex was really switched on with her marketing campaign, and was proactive and diligent when looking for and following up buyers. In her capable hands, my property was listed on a Wednesday and I was signing a contract the following Monday, at the upper end of my expectation for price. Alex had to deal with many hiccups throughout the process but her tenacious attitude kept the ball rolling and led to a swift and great outcome. I am a very satisfied customer!

- Seller, Miriam from Herston

We met with many agents from different agencies but once meeting Alex we knew that she was the agent for us! Alex's attention to detail with the photographer created a listing that made our apartment stand out from the rest. Her savvy negotiation skills combined with her warm but firm demeanor with our buyer enabled us to the get the price we were after. Our property sold only 4 days after it was listed. The team at Place Property were in contact with us every step of the way and we knew exactly what was going on; which put us at ease. We looking forward to working with Alex and her team again on our next property sale and would highly recommend her to our friends and family.

- Seller, Nicole and Scott from Spring Hill

Alex is a fantastic agent. Working closely with Alex was a pleasure. She knew the market and worked the buyers to achieve the best result. I felt Alex and her team communicated with me every step of the process. I would definitely reach out to Alex should I want to purchase or sell in the market again.

- Seller, Troy and Matthew from Kangaroo Point

Alex is very pleasant to deal with, and also had a lot of knowledge about the Roma St Parkland's Area. Any questions were quickly responded and answered, i should also point out that Alex delivered a very well presented property. Its not often an real estate agent exceeds my expectation's as purchaser, but Alex did, well done to you and your team. We love the new apartment

- Buyer, Bryn and Rachel from Brisbane City

Alex is the least salesy real estate agent we've worked with - she tells you what she knows and is honest about the unknown, she doesn't make unrealistic promises and grand statements, she just gets on with doing her best to get the best outcome for everyone. Her positive attitude, proactivity with keeping us up to date with the market, and professionalism, were the deciding factors in selecting her to sell our house. We're now using Alex for the third time and highly recommend her to others!

- Seller, Anita from Newmarket

Alex is a no nonsense hero of the real estate world. She is upfront and honest in all her communication. We felt like our property was a priority with herself and her team throughout the whole process even though she was selling A LOT of other properties at the same time. She’s an excellent negotiator to get us the best possible price for our property, and never once throughout the selling process did she waste our time by telling us only what we wanted to hear. I’ve never met an agent like Alex before and cannot recommend her and her team highly enough. We will always be using her services in future.

- Seller, Kate from New Farm

Alex was recommended to me and I am so glad I met up with her. Alex made the sale of our apartment easy for us while going through some tough times. Anything that was required to make our sale happen was done. Nothing was to much. If you want a job well done then ring Alex and her team and I'm sure you will be happy with your result.

- Seller, Peter and Shirley from Hamilton

Alex went above and beyond what I expected from a real estate agent. Her ongoing support, communication and expertise, during a very stressful time, was invaluable. I would not hesitate in recommending Alex and her wonderful team, especially Kylie, to anyone looking to sell or wanting real estate advise.

- Seller, Linda from Corinda

Properties Alex is selling

Frequently Asked Questions