In 2010, after a 20 year project marketing career in the Sunshine Coast region Syd relocated to Brisbane to become a founding partner with Bruce Goddard and Damian Hackett to establish Place Projects, now part of the Place Group of Companies. Today, one of his key roles includes the sourcing of new projects for the Place Projects business . Syd also works closely with large public property companies to develop selling and marketing strategies for their products, and brand consulting for major mixed use projects in the South East QLD market. Some of his past and current clients, with whom he has established solid working relationships, include Brookfield Residential, Lend Lease, Sekisui House, McNab, Shayher and many private developers. Syd feels that aligning with a strong independent boutique residential brands in Brisbane such as Place Estate Agents offers the closest synergy with his own principal expertise in managing residential projects, and is vital in contributing to the ongoing success.
Current roles include helping to find sites for developers. Also working with large public property companies to develop selling and marketing strategies for their products and brand consulting for major mixed-use projects in South East QLD. He consults to mid-market private developers for a holistic approach to delivery of in fill medium density residential apartments within 7km of the Brisbane CBD.
Notable past Sunshine Coast tourism projects included Fraser’s (Australand) 5 stage Seaforth project at Alexandra Headland, the redevelopment of the CBX hotel with the twin residential towers called Aspect on Bulcock Street Caloundra, and Lendlease’s North Shore Apartments at Novotel Twin Waters. Syd also continues to service the Sunshine Coast based Developers assisting where possible with research advice and market and product trends.
