JANUARY 28–31
Make summer your selling moment
Every January, Brisbane's property market returns from the holidays with fresh energy, and Place's Days of Summer is built to capture that moment and put your property at the centre of it.
This market-leading event kicks off on Thursday 28 January with an in-rooms auction session at Place HQ, followed by three days of on-site auctions across Greater Brisbane from Friday 29 to Sunday 31 January.
Buyers are back
Holidays over, buyers return to the market ready to act.
More searches
Portal searches spike in January, so more eyes land on your home.
Built-in momentum
Launch before Christmas. Peak on auction day.
Different market. Same process. Different benefit.
An auction campaign has a set process and timeline that doesn't change when the market does. What changes is how it works in your favour.
In a seller's market
Maximise competitionBuyers worry about missing out and move quickly, which tempts owners to take the first offer. Auction gives competition time to build, so you don't undersell.
In a buyer's market
Minimise time on marketPrivate treaty campaigns can drift for weeks. Auction sets a firm date, creates urgency and gives buyers a defined moment to commit.
How long does it take to sell right now?
Median days on market, Greater Brisbane, September 2026.
More than double from this time last year.
Only 7 days more than this time last year.
That’s the power of a defined timeline.
When conditions get tougher, private treaty can keep stretching. Auction acts as a circuit breaker: it protects your time, creates urgency and gives the market a moment to compete.
Our auction results speak for themselves
Place Auctions, February – September 2026.
Your road to auction day
Every Days of Summer campaign follows the same proven timeline, building buyer interest through January to peak on auction day.
- 21 December – 11 JanuaryYour campaign launchesYour property goes live in the launch window, building momentum before buyers return.
- Saturday 9 JanuaryThe liftout landsThe dedicated Days of Summer liftout in The Courier-Mail showcases featured properties to buyers across Greater Brisbane.
- 9 – 27 JanuaryOpen homesWednesday and Saturday inspections build competition ahead of auction day.
The main event · 28–31 January
We paint the town orange
Every Days of Summer listing benefits from Place's investment in a market-wide campaign, building awareness and excitement among buyers in the lead-up to the event.
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Exclusive Campaign SignboardsOnce a year our brand turns orange, right down to the signboard outside your home.
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GOA Outdoor CampaignBillboards with Brisbane's premier outdoor partner through November, December and January.
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The Courier-MailA dedicated Days of Summer liftout on 9 January, followed by three weeks of event advertising in the Saturday Real Estate Guide.
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Place WebsiteA dedicated mini-site promoting every property going to auction.
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Campaign FlyersIn our offices, at open homes and in letterboxes across our network.
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Social MediaTargeted across Facebook, Instagram, TikTok, Snapchat and LinkedIn.
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Media and Public RelationsOur in-house PR team builds coverage from November, through the event and beyond.
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Vehicle FleetOrange branded vehicles on local streets in the lead-up and during the event.
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Real Estate PortalsOur realestate.com.au listings turn orange from just before Christmas to the end of the event.
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Place HQOur high-traffic James Street headquarters turns orange in the lead-up.
Secure your Place this summer
Spots in Days of Summer are limited. Talk to us now to find out if your property is the right fit for Place's premier annual auction event.
What's your property worth?
Request a free appraisal and your agent's plan for taking your property to auction this summer.
Get a QuotePrefer to talk to a local?
Place has offices across Greater Brisbane and surrounding regions. Find the team who knows your suburb best.
Find Your Nearest OfficePlace's Days of Summer · January 28–31