With more than two decades in real estate, Carla has spent recent years taking her business to the next level by making a conscious decision to go pro. In the latest episode of the Property Career Podcast, she shares the mindset behind her growth and why she believes that if you are already dedicating so much time to your career, you should give it everything you have.
For Carla, building a successful business starts with finding the right people. It took time to curate a team that could cover all bases, with a focus on more than just building and servicing pipelines. Carla wanted people she could trust to represent her brand, build their own community connections and confidently manage the business in her absence. Ensuring every team member feels valued and important has been central to creating a cohesive team that supports the wider business.
Carla also reflects on how taking on more prestige listings and committing fully to every opportunity have contributed to her recent success. Alongside her team's strength and cohesion, she shares why she believes auction is the best method of sale and how building a brand beyond herself has helped drive growth. For Carla, having a team with their own relationships and connections across the community is an important part of creating a sustainable business.
To finish, Carla shares her top three tips for agents looking to go pro: becoming the expert in your area, curating the right team and being a good community member. Her approach is a reminder that levelling up is not about one big change, but about making intentional decisions, putting in the work and building the right foundations for long-term success.
Tune in to hear Carla’s journey, her approach to building a successful real estate business and the practical advice she has for agents ready to take their careers to the next level.
Listen now on Spotify and Apple Podcasts.