Meet the talented photographer, stylist and author putting Brisbane on the map. Kara Rosenlund is a respected photographer, stylist and author, loved among design enthusiasts and respected by Brisbane locals for flying the flag for our big country town and showing the world how to do it in the north-east, with her raw, honest and simple approach to her craft. Meet Kara Rosenlund.
Your photography and styling is so alluring. It’s raw and frank and you appear to run your own race. How do you describe your aesthetic?
My aesthetic is simple, it’s honest. It’s actually an extension of the type of person I am and what I’m attracted to visually, whether it’s styling a bedroom or photographing in the bush, it’s that honesty and sense of realism I love to capture.
How did you start out in your career? What came first photography or styling?
I started out in my career about 14 years ago as an editorial photographer (I had a break in the middle and lived in London). I was capturing more portrait work for magazines back then and I was really drawn to adding a styling element to the portraits. I found this gave the work so much more depth and really added a visual storytelling aspect to the portraits which people found engaging. Back then if you said you were a stylist people assumed you cut and coloured hair, so much has changed since then, in a good way!
Was a creative career always on the cards?
Yes, always. I have always been a visual person, even when I was little and have always been determined to follow my heart.
Offering your photographic work for purchase makes sense but is it correct you have only narrowed in on this aspect of your business recently?
The online print shop has been open for about 18 months. Like all the best things it came from a need – people desiring what I was capturing and sharing on Instagram. My Instagram community love to tell me what they like and I love to take them on the visual journey of where I’m travelling. I love to listen to them and engage, as most of the time I work on my own, so its great to have their ‘company’. Then to take it to the next level by being able to be part of people’s homes and celebrated on their walls through my work is a pure privilege.
What does an average work day look like for you?
Big! Most of all I always try to have fun! If I’m on location in the field for a client I’m up for the light at dawn and won’t stop until I lose the light in the evening. If it’s a studio day I generally try to get in by 7am to have a look at the emails that have come through over night from the US, usually usages on shots, orders from the print shop and editorial jobs. This will influence how the day pans out. I leave at about 6.30pm, but when you run your own small business you never really stop.
Who or what are your creative influences?
Nature is one of my biggest influences. Everything to do with nature, the colour palettes, the landscapes, the light. It never gets it wrong.
What’s the motivation behind your latest photography collection?
The motivation is the landscape and the connection to engage with it. So much of my life is spent on the road up close to nature and when I get back to the city I want to be reminded of that sense of freedom because I miss it. This was the real push behind the latest work, bringing nature into the home.
What is unique about being based in Brisbane?
Brisbane is great, it’s a low-fi base and it’s a really easy city. It is true that we are laid-back up here and that’s just the way I like it.
Kara’s new print collection, Wild, is available now at www.kararosenlund.com.